...this tag not to be removed...
Did you ever remove one of those tags from something when you were a kid? I didn't! I was aghast that my dad would just rip them off without a care! I was sure that the police would be knocking on our door soon after he ripped a tag off something. I've always been the "letter of the law" type of person, following the rules because, of course, rules are meant to be followed!
What I didn't understand was the last word of the sentence:
...except by consumer.